Marketing

It is the end of July, so that makes it the start of Marketing Season! We have to get the word out in our new home area so we can get more gigs up here in North East PA.

We have plenty of work available back in Princeton. Our regular customers have already started calling to book for the 2008 Holiday Season, but we want to establish ourselves up here. That means new business cards and postcards (the postcards work best for local super markets and other stores), contacting local party planners, and taking advantage of every opportunity to get our name out there. My Santa is going on the radio for a 'Christmas in July' gig so he can promote himself. The good thing about this is no suit - and so we do not have to worry about how hot it is!

I try to get a new picture each year, so anyone we gave a card to last year remembers him, and yet it is new! Marketing! We also set up a new web site: visitsfromsanta.spaces.live.com - anything to get the face out there. Marketing! And, of course, since he has the white beard and hair, people see him as Santa all year anyway.

What is a Professional Santa?

November 16, 2007:

It is that time again. Time to get out the suits and dust off the boots and get Santa ready for another busy year. My husband is a Professional Santa Claus, which makes me a Mrs Claus, but I prefer the more appropriate "Ms Claus."

A Professional Santa Claus is a gentleman who, for one thing, gets paid for his appearances. He is also someone who puts a lot of time and thought into his costumes, accessories, HAIR and BEARD. Let me tell you, a Santa with a real white beard and hair gets the higher payback, more gigs, etc. It also helps if the Santa has a 'hook' - in my Santa's case, musical ability.

This is the start of an ongoing post regarding the life of a Professional Santa (PS for short). Stop in for some insights, as well as some hints for the aspiring Santa.

See You Tomorrow,
Ms Claus