The last few days before Christmas are very hectic for the Professional Santa. It appears everyone wants a good PS at their party as close to the actual holiday as possible. This year with Christmas day on a Tuesday many people has a long weekend, so this year was very busy for us.
In addition, my PS recorded a radio commercial for his regular - off-holiday job at a restaurant here in the Poconos. They tried out a 'Dinner with Santa' on Christmas Eve. Turn out was decent, but they waited too long to advertise so many people had made other plans.
We have referred to this year as our building year, since we just moved up here from NJ last year. It takes time to build a reputation and a following when you first start out as a Santa. After all, people think there is nothing to it, just put on a suit and a beard and all, as I have said in previous posts. The people who booked us up here this year were impressed and plan to have us back next year.
This leads me to another point - marketing yourself as a PS. Always carry your business card, which should have a good picture of you in the full suit. Do not be reticient to hand a card out if someone makes the comment that you look like Santa. Make sure businesses in your area have your information early, as most plan their holiday promotions starting in July, then follow-up with a contact person around September. Be prepared to be included in promotional flyers,a nd make yourself available to get photos taken, record copy, etc. And, yes, keep the suit available in July for 'Christmas in July' sales. (We have a lightweight red cotton suit for just this type of gig - looks Christmas-y, but not as hot.) My PS has the real white beard that he trims back after the holiday, but still has a Santa look. If you have a real beard and can take it, try to keep it all year - it will help with bookings.
