It is the end of July, so that makes it the start of Marketing Season! We have to get the word out in our new home area so we can get more gigs up here in North East PA.
We have plenty of work available back in Princeton. Our regular customers have already started calling to book for the 2008 Holiday Season, but we want to establish ourselves up here. That means new business cards and postcards (the postcards work best for local super markets and other stores), contacting local party planners, and taking advantage of every opportunity to get our name out there. My Santa is going on the radio for a 'Christmas in July' gig so he can promote himself. The good thing about this is no suit - and so we do not have to worry about how hot it is!
I try to get a new picture each year, so anyone we gave a card to last year remembers him, and yet it is new! Marketing! We also set up a new web site: visitsfromsanta.spaces.live.com - anything to get the face out there. Marketing! And, of course, since he has the white beard and hair, people see him as Santa all year anyway.
